While American brands such as Abercrombie & Fitch and Ralph Lauren are incredibly popular here in Oslo, Norwegians have taken the notion of American brand to a whole new level: The American Flag.
In the aftermath of 9/11, Americans really felt the need to come together and show pride for the nation. During the months following, the flag was absolutely everywhere: on shirts, hats, pins, bumperstickers, etc. However, in general, wearing our flag is considered tacky. It’s associated with rednecks and 4th of July. Yet in Oslo, it’s everywhere. This trend also seems to defy age or gender lines. For example:
I spotted this young girl with an American flag jean jacket at the mall:
This middle-aged man in a patriotic shirt on Aker Brygge:
As if that weren’t enough, there is a Norwegian brand called One Piece, which basically makes adult onesies out of sweat pants. A pair of these will set you back about 1400NOK ($245). There is a OnePiece store next to my apartment and here you can see one of the salesmen decided to rock his American flag OnePiece, which he informed me was actually sold out.
In a combination of 2 Oslo trends, you’ll see a number of people walking around in these (this is the only picture I didn’t take myself because it’s too hard to catch someone’s shoes while they’re walking):
And if sporting American flag clothing isn’t enough for you, the home stores are also happy to sell you some American flag sheets and pillows, so you can dream between the stars and stripes!